We just love Christmas. No matter what, for the festive season, things just become a little bit brighter, better and, dare we say…magical. Our streets are filled with twinkling lights, Christmas trees peek out from windows across the country and Christmas carols invade our radio stations. It’s all just one big happy joyous time.

But what does it take to “create” the festive spirit? Besides putting up trees, and hanging up lights, how do you spread holiday cheer. We went behind the scenes with Al Rifai to find out how they brought their own brand of Christmas joy to their new campaign: The Nutcracker’s Magical Christmas. This year’s Christmas campaign features the famous Nutcracker – but not exactly as we know him. He looks the same, but the story is a little different.

Watch the trailer below to get a little taste of what’s to come:

Bringing the magic of Christmas to life in a film is no mean feat however. It takes time and effort and the contribution of a lot of different people. First, the story had to be written, bringing the Nutcracker to life on paper. Frame by frame, the storyboard started to reveal what the final film would look like. Some frames worked, some were redrawn, but eventually, at least on paper – the film started to take shape.

Storyboard sketches
Storyboard sketches
Storyboard sketches
Storyboard sketches
Character development
Character development
Character development
Character development

Once that was done, the team then looked into character development. Each character was studied from every side, and over time, evolved, version after version to reveal their final form. From their facial features and expressions to their clothes and their actions, the characters were given life through the magic of animation. But it wasn’t just the characters that needed to be studied. Every room in the film was created in detail: The carpets, the walls, and the light.

3D rendering of characters
3D rendering of characters

With the magic of imagination, Al Rifai was able to create the Nutcracker’s Magical Christmas and this year, we can all enjoy another Christmas tale that will warm up our winter nights.

Scenes from the film
Scenes from the film
Scenes from the film
Scenes from the film
Scenes from the film
Scenes from the film

Stay tuned to find out more about the Nutcracker’s Magical Christmas.

Advertising Agency: République
Production House + 3D Animation: H20 Animation Studio
Producer: George Hanna

Art

Laisser un commentaire

Tous les commentaires sont modérés avant d'être publiés

Featured products

Al Rifai Mix Kernels The Best Lebanese Nuts and Kernels
ALRIFAI Mix Kernels
A partir de $27
En stock
Al Rifai Mix Super Deluxe
ALRIFAI Mix Super Deluxe
A partir de $19.50
En stock